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The brand’s founders Jamil and Alia Juma also began designing soft furnishings for the hotel rooms and spa, including pillows, curtains, and bed throws featuring their signature digital prints and custom textiles. These are sold both online and offline in their hotel shop. For JUMA, the partnership with Four Seasons goes beyond retail, the brand also wants to be an integrated part of the Four Seasons experience “We think it’s a great opportunity to work with Four Seasons hotels as they are in the business of giving a luxurious hotel experience, and our travel-based


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